Digital Consultant
The role of the consultant is too often forgotten and / or confused with that of project manager. Its main objective is to advise and support clients in their digital transformation.
One or more of my colleagues can intervene according to customer needs and questions.
Here are some examples of missions:
- Perform an audit of the existing;
- Measure and optimize the results of an action in progress;
- Develop the global digital strategy, the social media strategy or the editorial strategy;
- Popularize and adapt good web practices to a customer issue.
Consultants intervene upstream or during the project. On the one hand, they are called upon for their know-how before the design phase. - For example, the main challenge for most of our clients is to increase their visibility and increase their notoriety. In this situation, Alain intervens to advise him at the time of writing the various contents. His expertise will enable optimal editorial design and improvenatural referencing (SEO).
On the other hand, they can be consulted throughout the project. If the goal is to increase the turnover generated online, our team works with the client team to identify the main targets and define the personas of their future website.
"The consultant has a real expert position"
The project manager, the conductor
Present throughout the life of a project, the project manager is responsible for the implementation of the digital project.
If we have to sum up his role in a few words, one would say that the project manager is the guarantor of the smooth running of the project. Concretely this means that he is responsible for the quality of the deliverables within the budget and deadline.
From the start to the end of the project, he has a coordinating role between the different actors. He is the internal coordinator between the different businesses of the agency: creative studio, consulting team, production, etc.
A project manager "must" know how to work with all the trades of the digital agency ".
Without being an expert, a good project manager knows everyone's skills in order to plan the different stages of the project, adapt the different interventions of employees and transmit the necessary information on time.
He is also the external coordinator, that is to say the main point of contact for customers. He ensures that all the professionals involved have a good understanding of the business issues.
As such, the project manager performs several tasks.
"The project manager has an overview of the client's issues and the progress of the project"
The developer, the cornerstone
The job of developer is a “profession so popular with the new generation and yet so little known. ". It seems difficult to summarize it in a few lines.
We tend to think that the developer intervenes only at the time of production itself. However, a successful project is a project that involves technique from the start. For example, when creating graphics, it is essential to verify the technical feasibility of a particular proposal from the design studio.
The developer is the one who has the technical knowledge and know-how to bring websites to life. They are based on the work defined upstream by customers and other trades: (graphic studio, project management, etc.)
“Without a developer, a project cannot succeed. He brings all the technical knowledge. "
The artistic director, the visual specialist
When we think of creating or redesigning a website, we usually think of the developers who last code their computers. However, if the user experience is optimal on a new platform, it is in part thanks to the art director, also known as the UI designer.
Present from the creative brief, his role is to conceive and carry out the design of a web interface; in other words, color the purpose of the website. Its work must integrate various key elements such as customer issues, ergonomic principles, accessibility of support, etc.
In some cases, the visual identity of a brand needs to be rethought and developed for its use on the internet. In all cases, the artistic director guarantees the visual consistency of a digital platform and the legibility of the information.
"Expert in digital creation, the artistic director promotes and conceptualizes the digital strategy"
The UX designer, the information architect
The UX ddesigner works for the UX part, that is to say the user experience.
The terms UX and UI are often confused. The UX designer is interested in how the user feels about a digital interface. The UI designer focuses on what the user sees.
Concretely, the UX designer works with the whole team on ergonomics, usability and quality of experience on the new digital platform. Its mission is to structure information and interactions in order to make web use as pleasant and intuitive as possible.
Its research approach is constantly focused on the feelings of users. It starts from their needs and translates them into the interface.
"The UX designer guarantees an optimal user experience on the new web platform"
The traffic manager, the fine strategist
Nowadays, a major issue for our customers is the profitability of their digital devices. This is where the Traffic Manager comes in. Its mission is to attract the attention of Internet users in order to meet the commercial objectives set, such as:
- Increase the visibility of a brand;
- Manage traffic;
- Acquire new contacts;
- To increase the sales.
The traffic manager draws up a sales promotion plan: natural referencing (SEO), paid referencing (SEA), e-mailing, dispay, affiliation ... He mobilizes a set of levers, in consultation with the team (strategic consultant, project manager, consulting director, etc.) and takes into account the objectives defined by the client. In other words, he thinks about finding the best possible combination within the allotted budget.
As a good manager, his job does not end with the implementation of media campaigns. The traffic manager follows the devices deployed via analysis tools. If we want to use another word, we can say that he "tracks" the animation plans put in place; and then optimize them. This cycle is repeated endlessly: tracker to optimize.
"The traffic manager optimizes the levers of traffic acquisition in order to serve the objectives set. "
